Gate Alpha Launches Third Points Carnival With $1 Million Prize Pool
The exchange’s flagship incentive campaign aims to make airdrops accessible to smaller traders and everyday users, addressing frustrations with opaque, high-barrier programs typically favoring whales.
Starting July 3, Gate Alpha is launching its third iteration of the Points Carnival, the crypto exchange announced July 1. Running from July 3 to July 20, the campaign aims to distribute over $1 million in total rewards and introduce new ways to earn while maintaining its low-barrier approach.
A Continued Push For Retail-Friendly Airdrops
The Points Carnival is the flagship incentive program under Gate Alpha’s broader strategy to democratize access to on-chain assets. The first two rounds of the program, running through May and June, successfully awarded more than $800,000 total to over 100,000 users, achieved through a combination of trading in designated tokens, holding points, and special giveaways.
These early campaigns, described as “highly accessible,” allowed users to participate with minimal financial commitments, including a 0.5 USDT minimum trade, and benefited from intelligent one-click experiences that automatically selected optimal tokens to trade for point generation.
Alpha Points System Provides Tangible Rewards
Individual participants in previous campaigns earned rewards reaching as high as $1,400 over the 33-day event period—translating to substantial weekly earnings—demonstrating the potential returns even for smaller-scale engagement. The system also feature dual rewards (“virtual cash” and points), making participation appealing irrespective of users’ primary trading objectives.
The prize pool for the Third Points Carnival is set significantly higher than its predecessors. While it inherits the core mechanics, it introduces additional earning methods and ups the total prize amount available to over $1 million.
Third Carnival Details & Expanded Earning Mechanics
Daily Trading Check-in: Users earn points for completing daily trading volumes between 50 and 300 USDT, with bonus points available on weekends.
Weekly Milestone: Eight consecutive check-ins unlock eligibility for a new $50,000 prize pool.
Referral Program: Users earn up to 100 points for each friend who completes their first trade on the platform after being referred.
New Token Launch Events: Points are also earned by participating in new token listings, boosting the overall prize pool to $150,000.
Mystery Boxes Return: Users once again have access to the surprise reward feature.
Broader Platform Upgrades For Increased Accessibility
Recognizing persistent friction bottlenecks that discourage new users and smaller traders from engaging with DeFi, Gate Alpha rolled out several key technical upgrades. These include support for up to four major chains (SOL, ETH, BNB Chain, Base) with integrated on-chain trading capabilities using USDT, eliminating network switching.
The candlestick chart interface was streamlined, allowing users to customize styles, adjust indicators, and share charts more easily—a nod to improving the data visualization crucial for making informed trading decisions.
On-Chain Listings: High-Frequency Access
A significant infrastructure upgrade involves Gate Alpha’s token listing mechanism. Shifting to a minute-level basis, the platform aims to drastically reduce the time between an on-chain asset’s emergence onto chains like Pump.fun or USD1 and its availability on Gate Alpha. This “burst-phase” approach to onboarding positions Gate Alpha at the forefront of on-chain access.
Its All On-Chain Assets, One Gate Alpha philosophy aggregates token sources from launchpad ecosystems while maintaining the compliance and risk controls of an established exchange, effectively lowering barriers for exploring emerging token opportunities.
The Future Trajectory: Making On-Chain Access Mainstream
The Points Carnival is an ongoing initiative, with Gate Alpha confirming preparations for more event iterations, new mechanics, and broader project coverage. According to Gate’s Chief Business Officer Kevin Lee:
‘”The vision for Gate Alpha is to enable “everyone to get on board,”
Meaningful participation needs to be achievable even for a user starting out today. We designed the Points Carnival with the idea that an accessible incentive model is fundamental to on-chain adoption.
With its aggressive expansion of chain support and near real-time token listings, Gate Alpha aims to position itself as a primary gateway for a new wave of mainstream Web3 users seeking simplicity and access alongside utility.
This campaign endeavors to prove that meaningful on-chain participation and tangible rewards are possible without requiring sophisticated technical know-how or substantial capital investment.
