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Crypto

More Bitcoin? Crypto Should Account for Up to 40% of Portfolios, Influential Financial Advisor Says

Roman Hasley
Last updated: 01.07.2025 11:34 AM
Roman Hasley
Published: 01.07.2025
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More Bitcoin? Crypto Should Account for Up to 40% of Portfolios, Influential Financial Advisor Says

In brief

  • Ric Edelman, a leading financial advisor, recommends aggressive investors consider allocating up to 40% of their portfolios to digital assets.
  • Edelman predicts the digital asset market cap will expand to $19 trillion, positioning it as a cornerstone of modern investing.
  • Bloomberg analyst Eric Balchunas deemed Edelman’s stance as “the most important full-throated endorsement of crypto from the TradFi world since Larry Fink.”

Ric Edelman, a veteran financial advisor with a substantial following, has issued a bold recommendation amid the growing institutionalization of digital assets. His firm, Edelman Financial Engines, manages assets totaling $293 billion. In a recent interview, Edelman advised upscale investors to dedicate significant portions of their portfolios to cryptocurrency, downplaying age concerns and regulatory risks.

Edelman champions a diversified approach, suggesting:
– Aggressive portfolios: Up to 40% allocation
– Moderate portfolios: 25% allocation
– Conservative portfolios: Minimum 10% allocation

His rationale pivots around longevity: an average lifespan approaching 100 necessitates portfolios engineered for extended durations.

Infrastructure enhancements and accommodating regulatory frameworks have since validated his stance. Notably, an executive order from the current administration reversed previous limitations on banking services related to digital assets, Edelman noted.

“Today’s investors may live to 100. Portfolios must last longer than anticipated,” Edelman emphasized, anticipating blockchain technology’s acceleration to five to ten current Bitcoin levels by 2030.

This perspective from a major financial institution contrasts with traditional viewpoints. Edelman ranks his position as the most comprehensive public declaration from the conventional finance world since Larry Fink, BlackRock’s CEO, advocated for Bitcoin last year following the U.S. spot ETF approval.

Edelman acknowledges multiple investment avenues beyond Bitcoin itself, including tokenized assets, chip manufacturers, stablecoin providers, and cryptocurrency exchanges. The argument hinges on engagement beyond just Bitcoin ownership.

While cautioning about the historical volatility, Edelman’s endorsement has electrified the cryptocurrency community. Jamie Dimon, JP Morgan’s chair, recently signaled similar openness.

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