Truth for the Commoner (TFTC), a media company advocating for Bitcoin and sound money via newsletter and podcast, has launched the “Opportunity Cost” browser extension. This tool allows users to view online prices in Bitcoin (BTC) or sats to evaluate purchasing decisions.
TFTC founder Marty Bent outlined three objectives for the extension: promoting low time preference behavior (delaying consumption for future benefit in a high-interest environment), accelerating Bitcoin adoption, and providing a revenue calculation tool for business owners. Bent commented on the unreliability of fiat-based economic signals.
“The concept of opportunity cost has been completely corrupted in the late-stage fiat era,” Bent explained. “Bitcoin reintroduces a proper hurdle rate […] enabling individuals to weigh the opportunity cost of spending accurately.”
Compared to traditional finance, where returns often depreciate, Bitcoin acts as a “proper hurdle rate,” enhancing economic calculation possibilities.
The extension exemplifies a broader trend of tools and services fostering Bitcoin adoption and establishing a Bitcoin standard in economic calculations.
The world adopts the Bitcoin standard bit by bit
Businesses and institutions increasingly turn to Bitcoin treasuries, converting cash reserves into BTC as a value-preserving asset. Companies like Ledn offer BTC-backed loan products, enabling holders to secure financing using Bitcoin.
These financial services support the infrastructure for a Bitcoin-denominated economy. By introducing tools like the Opportunity Cost extension, advocates aim to normalize economic calculations within a Bitcoin standard, thereby potentially increasing adoption.
