On Wednesday, Coinbase, a leading US cryptocurrency exchange, confirmed the acquisition of Liquifi, following a pattern of significant purchases this year. This marked Coinbase’s fourth major acquisition in 2025.

Coinbase’s Vice President of Institutional Product, Greg Tusar, articulated the significance: “Acquiring Liquifi gives us best-in-class capabilities in token cap table management, vesting, and compliance, and positions Coinbase to support builders earlier in their journey.”

Strategic Objective: Streamlining Token Launches

The primary objective behind acquiring Liquifi, according to Tusar, is to address the complexities faced by developers initiating token launches. Challenges include fragmented legal, tax, and compliance issues, as well as regulatory hurdles.

“We want to remove these barriers by providing both the product and the expertise to make token launches simple, compliant, and scalable,” Tusar stated. He further elaborated:

“Liquifi solves these pain points by automating core workflows while reducing token launch risk. This acquisition allows us to partner more effectively with builders earlier in their lifecycle — before tokens are launched or listed.”

Tusar reinforced that this move aligns with Coinbase’s ambition to make token issuance “easier, faster and more global than issuing traditional startup equity.”

Integration with Coinbase Prime

The acquired capabilities are not confined to Liquifi’s standalone platform. Plans are underway to integrate Liquifi’s features seamlessly into Coinbase’s institutional brokerage platform, Coinbase Prime.

“Over time, we’ll integrate these capabilities with Coinbase Prime to give issuers best-in-class tools directly out of our market-leading Prime platform, while tightening our integration across custody, trading, financing and beyond,” Tusar explained.

Liquifi, a company established in 2021, focuses on simplifying token management and has previously served blockchain projects like Uniswap, Optimism, Ethena, and Zora.

Looking ahead, Tusar commented, “This is just the beginning,” as Liquifi declared its aspirations moving forward.