Coinbase Launches First Branded Bitcoin Rewards Credit Card

On Thursday, crypto exchange Coinbase announced the debut of its first branded credit card, powered by American Express and offering rewards denominated in Bitcoin. The launch coincides with the exchange’s push to expand its subscription service, Coinbase One.

The Coinbase One Card is exclusive to Coinbase One subscribers in the United States. Cardholders can earn up to 4% Bitcoin back on all their purchase transactions. Coinbase One also offers benefits like zero trading fees and enhanced staking rewards.

Coinbase policy vice president Max Branzburg emphasized that customers are evolving from basic platform users to primary financial account holders. He stated, “Our customers are graduating from just creating [accounts] to now using Coinbase as a primary financial account.”

Regarding future reward options, Branzburg confirmed, “We might” offer other cryptocurrencies. He elaborated, “We’ve talked about every different flavor of this card that we could do, including different tokens,” adding the credit card is poised for ongoing evolution with potential enhancements.

The introduction of the Coinbase One Card underscores the company’s strategic revenue diversification. Since Coinbase One’s launch in 2023, subscription services have grown significantly, contributing to increased non-trading revenue.

Coinbase reported $698.1 million in subscription and services revenue during Q1 2025, marking a 9% increase quarter-over-quarter. Overall company revenue climbed 24% year-over-year to $2.03 billion, though it showed a quarterly dip of 10%. The service now boasts over one million active subscribers accumulated over the past two years.

Branzburg cited favorable regulatory climate changes and rapid industry innovation as key factors urging the accelerated launch. He observed, “We’ve been thinking about it for a long time and decided [that] with everything that’s happening…now is the right time.”