New Report Highlights Information Barriers to US Crypto Adoption
A new report released Tuesday underscores that a lack of information remains a significant hurdle to wider adoption of digital assets among US consumers.
Commissioned by the National Cryptocurrency Association (NCA), the study surveyed 2,000 non-crypto holders. It found nearly 70% expressed a need for more information before considering digital asset use.
About half cited a lack of understanding about how cryptocurrency functions, while recurring concerns included security, fraud risks, and uncertainty about project teams. The survey indicated 34% of participants were open to further learning about digital assets.
“Curiosity is high, but confidence is low,” the NCA report stated. “Many non-crypto holders are open to learning and even taking action, but feel held back by confusion, doubt and a lack of trustworthy information.”
The NCA is chaired by Stuart Alderoty, Chief Legal Officer of Ripple Labs. Established in March with a $50-million grant from Ripple, this non-profit aims to educate Americans about cryptocurrency through storytelling.
This latest survey showed slightly lower adoption potential than an earlier May report. That study, covering 54,000 people, suggested roughly one-fifth of US adults owned cryptocurrency.
Ripple Deepens Washington Engagement
As NCA president, Stuart Alderoty describes the organization as “politically agnostic,” although Ripple has maintained a visible presence in Washington D.C. This is highlighted by Garlinghouse and Alderoty’s recent activities: executive visits to the White House during a stablecoin bill signing and testimony before a Senate Banking Committee hearing on digital asset market structure.
