Ethena Labs Prepares USDtb Stablecoin Debut in US
Ethena Labs is set to launch its nearly $1.5 billion USDtb stablecoin in the United States, following the recent passage of stablecoin legislation under the new GENIUS Act.
The synthetic-dollar protocol is partnering with Anchorage Digital, a regulated cryptocurrency bank, to facilitate the compliant issuance of USDtb within US borders, leveraging Anchorage’s regulated stablecoin platform.
Market Expansion and Player Entry
This planned debut occurs less than a week after President Donald Trump signed theGENIUS Act, a law expected to significantly boost consumer demand for stablecoins and potentially triple the market size by late 2026, according to projections.
Consequently, prominent crypto-native firms like BitGo and World Liberty Financial (affiliated with Trump) are emerging, alongside major traditional financial institutions including Citigroup, J.P. Morgan Chase, and Western Union, all vying to enter the market.
The USDtb launch comes as Tether maintains its position as the largest stablecoin issuer by daily trading volume ($152.6 billion), while Circle’s USDC (as previously known) handles approximately $17.4 billion.
Key Figures and Outlook
Ethena Labs CEO Guy Young highlighted that the new regulatory framework, known as GENIUS compliance, empowers partners and holders to expand USDtb’s utility across new platforms.
Crypto data provider CoinMarketCap reports USDtb’s current circulating supply exceeds $1.45 billion, while a 75% price increase was observed over Ethena Labs’ ENA token in the past month.
Details Pending
While stating USDtb’s debut is “in the ‘near future,'” an Anchoragedigital representative provided no specific timeline for the US launch.