Prenetics Establishes $20M Bitcoin Reserve Amid Growing Corporate Crypto Adoption

Healthcare services company Prenetics has announced a strategic investment into Bitcoin (BTC) and the addition of key advisors, including a prominent figure who previously helped promote cryptocurrency during US President Donald Trump’s campaign.

Company Investment Details

In a Wednesday announcement, Hong Kong and US-headquartered Prenetics confirmed its intention to follow in the footsteps of Strategic Holdings, investing $20 million into Bitcoin.

The company reported securing approximately 187 BTC, acquired at an average price of $106,712 per Bitcoin via a Kraken custody account.

“Prenetics aims to significantly expand its Bitcoin holdings and position itself as one of the largest Bitcoin-holding healthcare corporations globally,” the company statement indicated.

Advisory Team Expansion

Prenetics confirmed the appointment of former OKEx chief operating officer Andy Cheung to its board of directors.

Tracy Hoyos Lopez, who served as the chief of staff for strategic initiatives at crypto exchange Kraken and is recognized for playing a key role in Trump’s early Bitcoin advocacy during the campaign, has also joined the “elite advisory team.” Lopez’s background includes spearheading Trump’s initial crypto-friendly stance.

“Guiding President Trump’s Bitcoin advocacy while witnessing global regulatory maturation has underscored the strategic importance of this approach,” noted Lopez regarding Prenetics’ strategy.

Stock Reaction

Prenetics stock (NASDAQ:PRE) experienced a significant rise, climbing over 8.7 percent during Wednesday trading following the announcement.

Broader Trend and Regulatory Context

Prenetics’ move occurs just weeks after President Trump issued an executive order establishing a “Strategic Bitcoin Reserve” and “Digital Asset Stockpile,” citing seized government assets (estimated at approximately 200,000 BTC) as the initial fund.

The legality of substantially increasing the government’s Bitcoin holdings remains uncertain. However, an advisor linked to the White House has suggested revaluing Treasury gold certificates to finance further acquisitions—a strategy designed to be “budget-neutral” and avoid direct taxpayer funding.

Elsewhere in the sector, a Swedish health company saw its stock jump 45% after announcing a $10 million Bitcoin investment, highlighting the financial markets’ responsiveness to corporate cryptocurrency initiatives.