Elon Musk Pushes X Towards ‘Everything App’

X CEO Linda Yaccarino announced Tuesday that the social media platform, under Elon Musk’s ownership, is set to launch in-app trading and investing capabilities, aiming to integrate users’ entire financial lives directly onto the platform. This initiative aligns with Musk’s ambition to transform X into an “everything app.”

In a statement, Yaccarino confirmed reports from the Financial Times detailing that users will soon be able to buy and trade assets within X. She further revealed the company is exploring the creation of an X-branded debit card, a feature Musk has long championed, potentially without a direct crypto component.

“You’ll be able to come to X and be able to transact your whole financial life on the platform,” Yaccarino stated. This includes everything from peer-to-peer payments (part of X Money, previously mentioned by Musk months ago as a “very limited access beta”) to making investment or trading decisions.

Musk’s enthusiasm for Dogecoin persists despite Yaccarino’s announcement. While the integration doesn’t explicitly mention Dogecoin, the cryptocurrency has been associated with X previously, highlighted by Musk’s title “Dogecoin CEO” for a period and increased interest when Musk supported the cryptocurrency via his role in a related U.S. agency.

The ongoing integration is part of X Corp’s effort to evolve beyond merely being a social network into a comprehensive digital hub, significantly impacted since Musk’s acquisition in 2022.