MicroStrategy Continues Bitcoin Accumulation Amid Record Holdings

Strategy, a company specializing in corporate treasury management, has significantly increased its Bitcoin holdings, surpassing $71 billion in value as of Sunday.

The company’s most recent substantial purchase occurred on July 14, acquiring 4,225 BTC for approximately $472.5 million. This purchase brought its total Bitcoin holdings up to 601,550 coins, valued at over $71.4 billion.

Bitcoin Price, MicroStrategy, Bitcoin Adoption, Michael Saylor — MicroStrategy’s Bitcoin Purchases Since Going Public. Source: SaylorTracker (Note: Provided image appears to reflect holdings as of July, potentially before Strategy’s September performance mentioned later).

Approximately $28.5 billion in unrealized gains are attributed to MicroStrategy’s Bitcoin investment portfolio, according to SaylorTracker data since inception.

MicroStrategy remains a leading institutional buyer of Bitcoin, alongside exchange-traded funds (ETFs), centralized crypto exchanges, and other large institutions, acting as a key driver of demand within the current Bitcoin market cycle.

Strategy Valuation Jumps Amid Broader Crypto Bull Run

Parallel to the surge in MicroStrategy’s Bitcoin stake, the company’s market valuation has also seen significant growth. Over the past month, Strategy’s stock price increased by around 21.52%, pushing its overall market capitalization above $118 billion.

This stock surge occurred amidst a broader crypto market rally. The total cryptocurrency market capitalization exceeded the $4 trillion mark in July, and Bitcoin reached new all-time highs, contributing positively to MicroStrategy’s stock performance.

In December 2024, following growing institutional appetite, MicroStrategy gained inclusion in the Nasdaq 100 index.

Institutional investors seeking exposure to Bitcoin without directly holding the cryptocurrency often invest indirectly. This is done by acquiring shares in Bitcoin treasury companies like MicroStrategy or purchasing their corporate debt, using the stock or debt as a proxy for BTC exposure.

“There are trillions of dollars of managed capital… some of that has strict mandates associated with it,” noted macroeconomist Lyn Alden. She pointed to examples like stock funds restricted to holding only certain asset classes.

Even traditional giants like Vanguard, while opposing direct Bitcoin holdings or client access, now possess a significant indirect stake. Vanguard holds roughly 20 million shares of MicroStrategy, equating to about 8% of the company’s then-outstanding stock, highlighting Bitcoin’s increasing integration into traditional finance via legacy investment channels.

Related: Lawsuits piling up against MicroStrategy could take years, go nowhere, lawyer says