The world’s largest publicly traded holder of Bitcoin, MicroStrategy, announced another significant investment in the cryptocurrency during the week it surged to new all-time highs above $118,000.
On Monday, the company filed with the U.S. Securities and Exchange Commission (SEC) details of acquiring 4,225 Bitcoin (BTC) for approximately $472.5 million.
The newly acquired coins averaged $111,827 per coin, following BTC’s price increase from around $108,000 during the previous Monday to $118,000 by the week’s end, according to CoinGecko data.
This acquisition increased MicroStrategy’s total Bitcoin holdings to 601,550 coins, purchased primarily for approximately $42.87 billion at an average price of $71,268 per coin.
company’s first Bitcoin purchase in July
MicroStrategy’s latest official Bitcoin purchase was the company’s first disclosed acquisition in July, occurring after a brief pause at the start of the month.
during that period, MicroStrategy announced a $4.2 billion stock sale and reported $14 billion in unrealized gains for the second quarter (Q2) of 2025. A similar gap without official Bitcoin purchases occurred at the beginning of April, likely coinciding with the reporting of Q1 2025 gains.
The renewed buying activity has added 88,062 BTC year-to-date (YTD), representing approximately $10.9 billion in gain, compared to 140,538 BTC ($13 billion) acquired during the entire 2024, according to MicroStrategy’s data.
Michael Saylor’s outsized confidence
MicroStrategy’s purchase announcements coincided with Bitcoin breaking fresh historical records above $112,000 on July 2nd.
From starting the week at $108,000, the Bitcoin price rapidly climbed to $118,000 by Sunday, briefly exceeding $123,000 on Monday.
Throughout the price ascent, MicroStrategy chairman and CEO Michael Saylor maintains a highly bullish message.
“It’s going up forever, Laura.”
– Michael Saylor (Q2 2025)
Saylor originally employed this phrase during a 2021 interview with Laura Shin of Unchained:
“It’s the technically superior asset class compared to the dollar, the euro, […] Compared to a stock index, compared to gold, compared to silver, compared to everything you can conceivably buy
[…] If you have the superior asset, it’s going up forever, Laura.”
