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Business

Wen Lambo? Jaguar, Land Rover Customizer Revs Up Bitcoin Strategy

Roman Hasley
Last updated: 24.06.2025 11:16 PM
Roman Hasley
Published: 24.06.2025
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Wen Lambo? Jaguar, Land Rover Customizer Revs Up Bitcoin Strategy

ECD Secures $500M to Build Bitcoin Treasury Fund

At a Glance

  • ECD Automotive Design secures $500 million equity facility to build its Bitcoin treasury.
  • The Florida car restorer signs deal with ECDA Bitcoin Treasury LLC for treasury specialist.
  • ECD joins a trend of public firms diversifying assets into cryptocurrency.

ECD Automotive Design, Inc., a prominent car restorer specializing in Land Rovers and Jaguars based in Florida, has reportedly secured $500 million in financing specifically to acquire and store substantial quantities of Bitcoin within a dedicated corporate treasury, according to a Monday announcement.

Financing Terms and Corporate Strategy

The funding was obtained through an equity facility agreement established with ECDA Bitcoin Treasury LLC, a specialized investment structure. An equity facility involves a company offering a stake in its business to investors in exchange for capital proceeds.

A company representative confirmed that ECD’s $500 million equity facility will primarily be allocated toward the creation and expansion of its Bitcoin treasury, with residual funds supporting general corporate growth initiatives.

For Immediate Release and Future Plans

Chief Financial Officer Ben Piggott commented on the strategic move, stating, “We are excited to secure this significant financing option, which strengthens our financial foundation and enables us to diversify our treasury strategy with Bitcoin.” The company did not immediately respond to requests for additional comment from Decrypt,

ECD is actively deepening its engagement with the cryptocurrency community partly through its Bitcoin treasury focus. In March, the company announced a partnership with BitPay, a cryptocurrency payment processor. As part of their 12-month deal with BitPay, ECD will offer $21,000 credits toward vehicle upgrades to the first 21 customers who pay for purchases using Bitcoin.

Industry Trend Reinforcement

This move comes amid a growing trend wherein publicly traded firms are exploring diversification into holding physical Bitcoin as a treasury asset. Notable among these is MicroStrategy, the company led by Michael Saylor that holds approximately $60 billion worth of Bitcoin (valued at current prices).

At the time of reporting, Bitcoin’s live trading price stood at $102,961, according to CoinGecko.


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