Interactive Strength Allocates Up to $500M for Fetch.ai Tokens
Says CEO Trent Ward: Interactive Strength (TRNR), aiming to integrate AI into fitness tech, is moving away from Bitcoin-dominated treasuries with a targeted crypto purchase.
Austin-based Interactive Strength is committing up to $500 million to acquire Fetch.ai (FET) tokens to bolster its crypto treasury.
This strategic purchase aims to directly support AI-powered fitness products, representing a departure from Bitcoin as the primary cryptocurrency asset.
“This is a $500 million targeted allocation… None of that capital is going to other tokens.” – Interactive Strength CEO Trent Ward
The Commitment
The $500 million allocation is underpinned by the recent close of a $55 million investment from ATW Partners and DWF Labs. This initial funding will execute the first phase of the buy.
Interactive Strength announced the funding on Tuesday. The acquisition process will involve subsequent stock allotments for ongoing market purchases.
Why Fetch.ai?
CEO Trent Ward explicitly linked the decision to the company’s AI roadmap:
“We expect to develop products using Fetch’s technology, so we need the token for its utility on the platform.”
Interactive Strength cited its meetings with Fetch.ai CEO Humayun Sheikh and the development team, plus recent acquisitions incorporating AI, as key factors in the decision.
Corporate Crypto Shift
Interactive Strength believes improved regulatory clarity, particularly post-2024 U.S. elections, makes such token treasury strategies more feasible.
As others consider Bitcoin additions, Interactive Strength marks a shift toward token utility aligned with long-term strategic AI integration.
Background
Publicly traded on Nasdaq (TRNR), Interactive Strength produces fitness equipment and digital training products. Fetch.ai is a blockchain-based AI tools developer.
