Some sell health diagnostic tools and board games. Others make cooling tech for space missions and manage hotels.
But they all share one goal: to acquire as much Bitcoin as possible.
A growing number of modest-sized companies have been quietly stacking up on the cryptocurrency, following Strategy chair Michael Saylor’s playbook.
And with Bitcoin now nearing new all-time high territory, the payoff is starting to show.
Still, in crypto, nothing is certain. A tweet from US President Donald Trump, scuppered trade talks, or some other market wobble could flip the trend overnight.
But if Bitcoin’s price continues to skyrocket, these six small-fry firms could reap the benefits, having already earned around $500 million on their crypto purchases — if they were to sell them at current prices.
Metaplanet
In just over a year, Metaplanet has reinvented itself from being a struggling hotel operator into Asia’s most aggressive corporate Bitcoin holder.
The Tokyo-based firm holds 8,888 Bitcoin, acquired at an average cost of $93,351. This puts it more than 17% in the green with Bitcoin trading near $110,000.
The pivot has sent shares soaring over 1,600% in the past year, ballooning its market cap from just $100 million to around $6.5 billion.
CEO Simon Gerovich now wants to raise another $5.4 billion to buy 210,000 Bitcoin.
If that comes to fruition, it would give Metaplanet control of over 1% of the total Bitcoin supply.
GameStop
In May, GameStop officially became a Bitcoin treasury holder when it bought 4,710 Bitcoin in one go, instantly making it the world’s thirteenth largest public Bitcoin holder.
It followed a $1.5 billion convertible note offering, which allowed GameStop to fund its crypto war chest without immediate shareholder dilution.
As the newest player on this list, it hasn’t had much time for price action to kick in.
With Bitcoin trading only slightly higher than GameStop’s buy-in price of around $109,000, its position is only modestly in the green.
The Bitcoin investment marks the latest step in GameStop’s evolution towards becoming a firm that’s made digital assets a core part of its strategy.
It’s metamorphosis began during the pandemic, when it found itself as a struggling video game retailer at the centre of the meme-stock trading frenzy.
California-based KULR specialises in thermal management and battery safety solutions for aerospace defence, but now it’s branding itself as a “Bitcoin-First” company.
Since launching its treasury strategy in December, it has accumulated 920 Bitcoin worth just over $100 million. With an average entry price of $98,760, KULR is up 10.8% on its investment.
KULR is now looking to raise $300 million to expand its holdings, joining Strategy’s “Bitcoin for Corporations” initiative.
Bitcoin now makes up nearly 27% of its market cap.
Semler Scientific, a California-based healthcare tech firm that specialises in blood flow monitoring tools, has fully embraced Bitcoin as part of its capital strategy.
Led by outspoken Bitcoin advocate Eric Semler, the company has built a 4,450 Bitcoin stash worth over $487 million since it began buying in May 2024.
It’s now the fourteenth-largest public Bitcoin holder.
With an average cost of $92,000, the firm is currently up nearly 19%, making it one of the more profitable on the list.
Cango
In just seven months, Cango has transformed itself from a Shanghai-based car trading platform into a full-blown Bitcoin mining powerhouse.
It has amassed over 3,500 Bitcoin worth around $384 million through direct mining rather than open-market buys.
It now ranks sixteenth among corporate Bitcoin holders, just one spot above the next entry on our list.
Boyaa Interactive
Hong Kong-listed Boyaa Interactive is one of Asia’s earliest Bitcoin adopters and is also one of the most profitable.
The online card and board game developer holds 3,350 Bitcoin, worth over $366 million.
With an average cost of just around $59,000, Boyaa is up nearly 87%, the highest return on this list.
It has only made one relatively small buy so far in 2025, but just months before had swapped $50 million in Ethereum to Bitcoin.
This move paid off handsomely, considering Bitcoin is up 13% since then while Ether has shed nearly 23% in the same period.
Crypto market movers
Bitcoin has gained 1.7% in value in the last 24 hours and is trading at $109,500.Ethereum is up 8.7% to $2,760.
What we’re reading
BiT Global drops antitrust lawsuit against Coinbase ― DL NewsCould Stablecoins Threaten Emerging Markets? One IMF Official Says Yes ― UnchainedHow did Circle rip 300% at IPO? — Milk RoadWhy DeFi is going to love the big change in the crypto Clarity Act ― DL News
