Cardone Capital Adds 1,000 BTC to Treasury as Digital Asset Strategy Trend Continues

Real estate investment firm Cardone Capital announced the purchase of 1,000 Bitcoin (BTC), marking the company as a significant holder of the cryptocurrency and signaling a broader trend in financial institutions exploring digital asset strategies.

Grant Cardone’s Dual Asset Strategy

CEO Grant Cardone, founder of Cardone Capital, stated that the acquisition positions the firm as the “first ever real estate/Bitcoin company integrated with full BTC strategy.” In a post on X on June 29th, Cardone emphasized the “complementary” nature of real estate and Bitcoin as “two best-in-class assets.”

The initial purchase valued just over $101 million at the time. Cardone indicated plans to acquire an additional 3,000 BTC during the remainder of the year.

About Cardone Capital

Launched in 2017, Cardone Capital is a private equity real estate firm managing over $5.1 billion in multifamily residential properties comprising approximately 14,000 units nationwide.

$5.1B Cardone Capital buys 1,000 Bitcoin, eyes another 3,000 BTC — *Source: Grant Cardone*

Previous Dual-Asset Fund Launch

In May, Cardone Capital introduced the 10X Miami River Bitcoin Fund. This vehicle combines investment in a 346-unit multifamily commercial property situated along Miami’s riverfront with $15 million allocated directly to Bitcoin.

Cardone previously credited his brother as an inspiration for blending real estate holdings with Bitcoin exposure using rental cash flow to purchase more cryptocurrency.

Broader Bitcoin Adoption Trend

The Cardone Capital purchase places the firm among the significant cryptocurrency holders alongside other notable entities.

Other Prominent Holdings Increases

Japanese investment firm Metaplanet recently announced the addition of 1,111 BTC to its holdings, bringing its total Bitcoin reserves to 11,111 coins valued at approximately $1.12 billion.

Michael Saylor’s Strategy Continues

Meanwhile, MicroStrategy CEO Michael Saylor maintains his company’s aggressive Bitcoin accumulation program, with recent portfolio valuations exceeding $61 billion.

Saylor’s consistent weekend posts tracking the company’s Bitcoin holdings have preceded notable purchases in past weeks.