Interactive Strength (TRNR), a Nasdaq-listed manufacturer of CLMBR and FORME fitness equipment, announced today it is launching the world’s first artificial intelligence (AI) cryptocurrency treasury. This move reflects a growing cross-industry interest in Web3 and token-based value systems.

Underlying the initiative is a Securities Purchase Agreement signed by the company to raise up to $500 million specifically to acquire Fetch.ai (FET) tokens. According to a statement obtained by Cointelegraph, the agreement was finalized with private equity firm ATW Partners and crypto market maker DWF Labs providing an initial $55 million injection.

Interactive Strength CEO Trent Ward heralded the acquisition as a strategic move to become the holder of the world’s largest corporate AI token treasury, outlining the company’s vision for integrating AI value.

Mr. Ward stated, “AI is the biggest technological leap in our lifetime. We believe our strategy to acquire a significant number of FET tokens could dramatically accelerate our mission to create significant long-term value for TRNR shareholders.”

Strategic Partnership with Fetch.ai

Fetch.ai claims to have developed the world’s first decentralized large language model (LLM) specifically designed for autonomous AI actions across sectors like healthcare, energy, and finance, leveraging blockchain technology.

Ward elaborated on the rationale behind selecting Fetch.ai, explaining, “Our belief is that decentralized AI infrastructure offers a competitive edge in terms of scalability, data privacy and community-driven innovation.”

AI Automation for the Fitness Industry

The company foresees substantial benefits for the fitness sector through AI implementation. Ward commented, “The fitness sector is ripe for intelligent automation, from adaptive workout plans to real-time form correction and AI-enhanced coaching. We’ve entered into a strategic technology partnership with Fetch.ai to co-develop AI agents that will power personalized fitness and training services at scale.”

This represents an evolutionary step in the company’s product strategy, with Ward noting, “This isn’t a pivot away from our core offering, it’s an evolution within it,” adding that early investors see this initiative as a “high-upside, forward-looking bet”.