WhiteBIT Token Hikes to New High Amid Juventus Sponsorship Deal

The token of European cryptocurrency exchange WhiteBIT experienced a significant surge on Monday, reaching a new all-time high (ATH) of $52.27 following news of a landmark three-year sponsorship agreement secured with Italian soccer giants Juventus F.C.

WhiteBIT’s token (WBT) capitalised on the announcement, climbing more than 30% during the session. The price peaked above its previous high set the day before, with the coin now trading at approximately $51.64 according to data from CoinGecko, giving it a market capitalization of around $7.45 billion and placing it among the top 25 largest cryptocurrency assets globally.

As part of the deal, WhiteBIT will serve as the official sleeve sponsor and designated cryptocurrency exchange for Juventus. The partnership aims to enhance fan engagement through technology and includes the prominent display of WhiteBIT branding on the team’s match jerseys, debuting at the upcoming FIFA Club World Cup. The collaboration also encompasses the creation of exclusive digital content.

Juventus, already exhibiting a clear affinity for cryptocurrency, counts stablecoin provider Tether as a minority investor. This latest venture follows a similar initiative with Spanish soccer club FC Barcelona, also a La Liga team, for whom WhiteBIT functions as the official exchange. “We are thrilled to welcome WhiteBIT to the Juventus family,” stated Juventus CEO Maurizio Scanavino. “This collaboration will introduce new engagement opportunities for fans, leveraging technology to strengthen their connection.” WhiteBIT Founder and CEO Volodymyr Nosov added, “This partnership marks a major milestone in our mission to broaden cryptocurrency’s accessibility. Together, we’ll create new, tech-driven ways to connect fans with the team.”

These developments mark Juventus’ second high-profile crypto connection announced this year after Tether invested a minority stake in the club. They also come at a time when major global sports entities are exploring blockchain and digital assets. Notable examples include FIFA launching its own blockchain layer-1 (Avax L1) and releasing the blockchain game “FIFA Rivals,” while Paris Saint-Germain recently committed a portion of its balance sheet reserves to Bitcoin holdings.