Avalanche Launches Battle Pass NFT
Ava Labs, Playful, and Magic Eden have jointly launched the free Avalanche Battle Pass NFT. This initiative aims to integrate the Avalanche gaming ecosystem and reward players for engaging across various partnered titles on the blockchain.
- Eligible holders earn NFT and AVAX token rewards by playing designated Avalanche-based games.
- Featured games include Off the Grid, Pixelmon: Warden’s Ascent, and Spellborne.
- Free-to-mint NFTs are available on the Magic Eden marketplace.
The Battle Pass, mintable for one month, connects gameplay progress across numerous games after registration via the Playful website. As users advance along the rewards path, they qualify for free in-game items and AVAX tokens.
This approach leverages a battle pass model popularized by games like Fortnite. Ava Labs Gaming Lead Parker Heath explained the move as creating “one ecosystem, one Battle Pass, one user experience,” addressing community fragmentation and acting as “an on-chain watering hole” to unify player progression and rewards.
Avalanche’s Battle Pass follows Solana’s earlier launch of a similar Game Pass initiative. The project now supports over two dozen games, including the high-profile Off the Grid. According to Heath, recent performance numbers, citing reported over 300,000 daily users for Off the Grid during its recent network transition and nearly 770,000 users for MapleStory N, indicate growing confidence in Avalanche’s game-friendly infrastructure.
While boosting user exploration of less prominent titles, this development comes amid general concerns surrounding the broader adoption of blockchain gaming. The initiative is positioned as a means to encourage community-wide participation and drive Avalanche network usage.
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