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Global NFT Sales Volumes Decline Moderately in First Half of 2025
CryptoSlam Data: Overall H1 2025
Global non-fungible token sales volumes reached a total of $2.82 billion during the first half of 2025, representing a slight decrease of 4.61% compared to the $2.96 billion recorded in the second half of 2024.
CryptoSlam data indicates a surge in the first quarter with sales totaling $1.59 billion, followed by a cooling in the second quarter at $1.24 billion. January peaked as the strongest month with $679 million in sales, while June saw volumes drop to $388 million as the second quarter progressed.
CryptoSlam measures both primary and secondary NFT sales across blockchains. Primary sales are the initial transaction, usually minted and sold by the creator, while secondary sales involve resale after minting. Transaction activity and average NFT sale values (between $80-$100) remained relatively stable throughout 2025’s first half, ranging from 4 to 6 million monthly transactions.
DappRadar Data: Continued Decline Trends
DappRadar data corroborates the overall downward trend for NFT trading volumes and sales counts, which have decreased since late 2024.
In June 2025, trading volumes reached $823 million, marking a 45% drop from the $1.5 billion in May. Despite this volume decrease, NFT sales counts showed a positive inversion in the second quarter, recording 12.5 million sales despite lower trading volumes—a 78% increase compared to the previous quarter.
DappRadar defines trading volume as the total value of transactions across trading platforms, while sales counts refer to the number of individual NFT sale transactions. This uptick in sales volume despite a price decline suggests shifting market dynamics.
Interpreting the Market Shift
Aubrey Terrazas, Vice President of Marketing at NFT platform Rarible, characterized the lower volumes as an indicator of a “healthier, more sustainable market,” signaling a move beyond pure speculation.
“We’re moving past pure speculation into real utility and community-driven projects,” Terrazas explained. “Prices have normalized, but interest and innovation remain strong.”
He attributed the higher sales counts and lower dollar volumes to factors such as multichain growth and new ecosystems, promoting accessibility and affordability. Terrazas views this trend as a sign of the market maturing rather than fading away.
“Demand for digital assets is still strong, and we’re seeing NFTs power real go-to-market strategies for partners to build loyal communities and unlock new revenue streams.”
Resilience Seen in High-Profile Launches
The cooling trends appear to be a backdrop to continued interest. A notable example was American rapper Snoop Dogg’s recent launch, where nearly one million NFTs sold out on Telegram’s TON blockchain in 30 minutes, generating $12 million in sales, signaling sustained interest in prominent NFT releases.