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OpenSea has fully released OS2, the latest version of its NFT and token marketplace, ending its beta period. It’s also added “Voyages” to incentivize trading.
OS2 is definitely an upgrade from the legacy version of OpenSea, both aesthetically and from a focus standpoint. Traders can choose to get analytics and data prioritized with Pro mode, while collectors can enjoy larger art graphics and a focus on collections’ stories.
The crypto company has also been gamifying its platform with a rewards program that grants users XP for doing things, like buying or selling an NFT across different blockchains. OpenSea previously confirmed that XP is a non-transferable rewards system.
The Voyages concept takes that a step further, turning using OpenSea into a sort of quest experience. Traders have to navigate to OpenSea’s rewards page, connect their crypto wallet, and optionally tie that to their X account and Discord accounts to get started.
On the rewards page, you’ll see a list of Voyages, or things OpenSea wants you to do. Buying tokens, engaging with OpenSea’s social media posts, and using different features of the site are the main tasks I’ve seen thus far. There’s also a section for “Treasures,” a “Loyalty” percentage calculation, and an activity tab that lets you see what you’ve done so far.
Image: OpenSea’s rewards page.
Now, I know what you’re thinking: wen token? OpenSea has confirmed that a SEA token is coming, via the OpenSea Foundation. And while the company hasn’t explicitly stated that its rewards program decides who gets some SEA (and how much), that’s likely the plan.
That said, OpenSea previously emphasized to me that the OpenSea Foundation, which the company said has no OpenSea staff as members, is responsible for all decisions around the planned SEA token. OpenSea has also said that its legal team did not set up the foundation.
Back in February, an OpenSea press release said it will “recognize active and loyal users” with the SEA token (in that release, it also said XP is a “new system for recognizing and rewarding active users”). What better way to do all this rewarding than create a tool that encourages said users to be active on OpenSea and literally present them with a loyalty score?
We don’t yet know when SEA is coming, but it may launch after this rewards program has been around for at least some months.
A cynic’s perspective would be that OpenSea is effectively using this rewards platform to pay for engagement by dangling the token airdrop carrot for those who follow it on X, engage with its posts, pay it fees by using its platform, and overall become a valuable, active OpenSea user.
But on the other hand, it’s a strategy that’s aligned with the times. It’ll help OpenSea stay competitive in the challenging current NFT landscape, which has shrunk in favor of memecoins and social token apps. Finding a way to gamify crypto trading is a smart move — especially if it can prove sustainable long-term.
OpenSea has also revamped its community-focused Discord server, which has over 280,000 accounts in it.
It’s continued to add support for more tokens on more chains in recent months, including Ronin, Solana memecoins, and Abstract NFTs. The marketplace now offers support for assets across 19 different blockchains, and has also recently launched cross-chain swaps, as well.
