June 10, 2025

Stablecoin Interest Soars Among U.S. Businesses, According to Coinbase Report

Interest in using stablecoins has dramatically increased among leaders of U.S. companies of all sizes. A new report from crypto exchange Coinbase attributes this rise to businesses seeking alternatives to costly and slow traditional payment methods.

Executive Interest Jumps Among Fortune 500 Companies

Interest among executives at the largest U.S. companies by revenue has tripled from 2024. According to Coinbase’s State of Crypto report, nearly 29% of the executives surveyed for the report expressed interest in or had plans related to stablecoins, marking a significant jump from the 8% recorded last year.

Fortune 500 executives cite slow transaction speeds and high fees as primary reasons for exploring stablecoins. Furthermore, 7% of these surveyed executives confirmed their company currently uses or holds stablecoins.

Smaller Businesses Also Show Increased Appetite

Small and medium-sized businesses (SMBs) have displayed a similarly growing interest. Among the 251 financial decision-makers surveyed at SMBs, 81% reported interest in using stablecoins, compared to 61% who said the same a year earlier. The report also found that 46% of these SMB leaders anticipate using crypto, specifically stablecoin, within the next three years.

“This growth is driven by the belief among consumers and both the F500 and SMBs that stablecoins can help address some of their biggest financial pain points,” Coinbase stated.

A substantial majority (over 82%) of SMBs surveyed believe cryptocurrency associated with stablecoin use could resolve at least one financial challenge their businesses face, including transaction fees and international payment hurdles.

“Use cases include remittances with near-instant and low-cost cross-border transactions, lower payment processing fees, increased payroll efficiencies, inflation protection, and bridging payments gaps for the under and unbanked,” Coinbase added.

Most small and medium businesses think crypto can help address one financial pain point. Source: Coinbase

Stablecoin Usage Volumes Continue to Climb

The actual adoption of stablecoins reflected this rising interest. Coinbase reported that organic stablecoin transfer monthly volumes reached unprecedented highs. December 2024 saw transfers worth $719 billion, while April 2025 surpassed it slightly at $717 billion.

Overall, the total value of transactions involving stablecoins reached an impressive $27.6 trillion in 2024, exceeding the combined volume processed by Visa and Mastercard by 7.7% during the same period.

Stablecoin holder numbers also surged, with over 161 million individuals identified accessing the technology as recently as May, indicating continued mainstream integration attempts.

Stablecoin holders have consistently grown in the last year. Source: Coinbase

“That is more than the population of the 10 largest cities in the world combined and more than the 142 million combined users of the US ‘Big Four’ mobile bank apps, JPMorgan, Bank of America, Wells Fargo and Citibank,” Coinbase noted.

Industry Leaders Weigh In on Stablecoin Potential

The increasing corporate interest extends beyond surveys. Major companies like Uber are actively exploring stablecoin applications. Uber CEO Dara Khosrowshahi mentioned the company is in the “study phase” of using stablecoins to reduce the costs of international money transfers.

Enterprise-focused digital assets security provider Fireblocks corroborated the trend in a separate report released on May 14. It found that 90% of surveyed institutional players are investigating stablecoin integration into their operations.

Government exploration of stablecoins is also emerging. In April, a high-ranking official from the Russian Finance Ministry floated the idea of a national stablecoin, while three major institutions in Abu Dhabi collaborated on launching a dirham-pegged stablecoin.

As stablecoins transition from niche experimental technology towards integrated business solutions, their development continues to attract significant attention across the private and public sectors.